AGENZIA: Early Morning
CLIENTE: Ingdan
BUDGET: Da 100.000 € a 200.000 €
TIPOLOGIA: Digital Integrated Campaign
DATA: 2015-09-01
EDIZIONE: 2016
IDEA CREATIVA
1 Before Maker Faire
PR teasing and content seeding. Channels activation: Facebook, Instagram, Twitter. ADV campaign activation on Facebook and Google entirely dedicated to the participation in the fair
2 During the Maker Faire
Creative ideas to discover the range of products and components
PR
Live reporting
Project scouting
3 After Maker Faire
Digital project continuity
RISULTATI
In only three months we collected more than 900 projects, most of them in Italy
2k monthly unique visitors on Ingdan.it
Instagram 1 month/ 25 posts/ +51% followers/ 11.6% engagement
Facebook 3 months/ 87 pos/ +2k followers/ 325k views/ 12% engagement
Twitter 3 months/ 233 posts/ 3.4k followers/ 34k views
7% engagement
Projects collected in 3 months: 960 (86% from Italy)
STRATEGIE
The target of the strategy are the Italian and European makers, that can be categorized into:
-Beginners who are new the maker world and IoT. Thirsty for products for prototyping, informations and know-how, mostly fresh graduates or undergraduates in tech materials or design. 17-35 years old
-Ready, connected to the world and established makers and innovators. They may have ideas already in place or ideas developed in theory anyway. This target is looking for channels of production and / or product information useful to their idea. 20-35 years old
-Go to Market, stablished makers with a product in prototype stage or an earlybird product. These people are generally looking for distribution channels and mass production